Zen and the Art of Email Appending

28 Aug

Many summers ago, I found myself hooked to Robert Pirsig’s Zen & The Art of Motorcycle Maintenance (along with a sizable population of the world) and couldn’t help but wonder how simple metaphysical truths could have a correlation with automobiles. And a few summers down the road, when I stepped into the online marketing world, I thought to myself, if there is a zen to motorcycles why not apply it to marketing too. Cutting out the larger dimensions involved with the meaning of the word, zen for an everyday reader translates to a state of heightened awareness in the ‘now’.

So much for my little ramble on Zen. And at the end of it all, you might want to know where online marketing and email appending really fits into the picture. It’s not a tedious connection in any way. Every company that holds a repository of internal data is living with a stockpile of information that’s quite the fuel for their engines. Effectively managing this data entails understanding it in its entirety for what’s in and what’s not. The missing information is of key significance and gives the company the required insights into opting for corrective measures. A support data appending agency can help fix the company’s database back into shape, by matching against its internal database and appending emails and other missing information like the URL, address and telephone contacts. With a database in clean working order, companies would be able to launch their marketing efforts with a clear focus on the present and generate maximum returns for their campaigns.

AppendSolutions is a trusted data services company which has been helping a large number of companies across the globe maximize their online marketing efficiency in the ‘Now’. AppendSolutions works on the auditing prospect data of companies and fixing the missing pieces through a sophisticated match process, thus enabling them to get the best results for their campaigns. To get a detailed description about how AppendSolutions can help your business maximize returns please visit AppendSolutions or just Schedule a Call with us. AppendSolutions also invites companies to take advantage of their free append test service for file sizes of upto 100 records to showcase their capability in the match process.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

Charting Online Marketing Success with Email Appending

26 Aug

To say that the marketing universe is a populated landscape might be like stating the obvious. But in today’s context, this assumes more relevance than ever. Back in the day, when organizations’ spend big budgets on direct marketing channels alone, vendors had only direct lists to worry about. The 21st century brought in a new challenge for the direct marketing vendors with email being added as the new marketing channel. This made a whole lot of sense to organizations, which found that their reach could be tripled overnight by just spending a fraction of what they did. The onus lay with the direct marketing agencies.

The last 5 years has seen a rising growth in online marketing activity supported hugely by a process called email appending which involves adding emails to your customer database. Email appending has given the direct marketers a new lease of life to explore and reap the benefits of email marketing. Thus companies specializing in email appending services work as the support link for the direct marketing agencies. The process is quite symbiotic and the partnership can hugely benefit the end client in maximizing their reach. Today most direct marketing companies try to build up the quality of their lists by finding the right email append partner who would not only populate missing emails to the list, but also maintain the list hygiene and CAN SPAM compliance standards.

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us.

To test our email appending service at no cost, please feel free to contact me or just send me an email with a sample file of 100 contacts.

Regards,
David Das
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

The Glorified Campaign Tool E-Marketing’s Trusted Backbone

19 Aug

Email Appending and List building processes can help companies get marketing lists that are complete and will serve their marketing needs. You might find this sentence shameless repeated in our previous, present and future blogs. And for good reason too. Let’s get around to the specifics then. In my previous blogs, I had explained the need for Email Appending and Custom Lists. Email Appending completes a marketing list with email data giving the client an extra option of communication to explore. Custom Lists on the other hand, are tailor made marketing lists with all contact data of the prospect based on the clients’ criteria.

So the next logical question to the newbie marketer might be, what does one then proceed to do with the list or a database with all the possible contact data are appended? Or to rephrase how does one get around to using it in the most effective manner. In a simple line, the answer screams Direct Marketing. The appended list can be a tele-marketing lead generation source feeding a dedicated unit with the ammo to fire prospect calls. Then of course, the channel that we love to loft up on that high horse. No points for guessing email. The list works for marketers that choose to send email/newsletter communication to the prospects or the clients in the list. So that’s where we head straight to the title, albeit a tad delayed.

The glorified “Campaign Tool” pretty much worksas the backbone for any online marketing initiative. With the help of a campaign tool the client can send a targeted permission based “email blast” to thousands of their prospects at a very short span of time. While it hurts my sides to explain the obvious, the use of quotes alongside the term email blast is a deliberate device to draw attention to the rampant misuse of the term. While capable campaign tools ensure that your message reaches out to a large number of prospects, always ensure that you get away from Godawful spam practices. There are providers who run out campaigns on behalf of the client, but it is always advisable to go with reputed service providers. This will eliminate all those nasty technical issues like blacklisting of the email servers, delivery of the message in the junk folder, spam possibilities and importantly non-delivery of the campaign.

AppendSolutions has got their proprietary campaign management software which helps the marketer schedule and monitor the campaign directly. With options such as real time open rate monitoring, click through statistics, bounce numbers, AppendSolutions offers a very effective Campaign Management system to clients.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay Louis
sales (at) AppendSolutions.com
866-696-8902

15 Aug

Email is among the most powerful communication tools in the world today. Email communication constitutes a fast, easy and convenient way of conveying your message to every nook and cranny of the globe. As the cost is only a fraction of the other conventional or nonconventional communication channels, emails are a preferred medium of communication in business, be it for marketing or sales.

To use emails as a potent tool in a company’s marketing and communication method, a company needs to understand its Target Audience. Who is more likely to be your client or with whom do you want to have business communication? They form the nucleus of your T.A (target audience) that can then be used for any business communication. The emails sent to the target audience should also have targeted content with a purpose. You do not want to send newsletters to a prospect that you have never interacted in the past. Nor would you want to send an introductory sales email to a client who has been doing business with you for the past five years. The right people need to be served with the right message. This by itself helps your marketing process a lot.

Emails can be sent with images or videos embedded within them. But if they are used for new prospects there is a chance that these emails may land in the receiver’s junk box and the whole purpose of sending it is defeated. Likewise, the same prospects can be sent a plain text email which will not be filtered out as spam as it contains no links that may be deemed as potential threats.

Like simple letters, emails should also have an introduction, a body containing the message with links if necessary and a conclusion. But the most important part of the email is the opt out or the unsubscribe part. A client or a prospect who has agreed to receive emails from you, might not want to do so in future. So the email must contain a link or instruction of how the reader could unsubscribe or take her name out of the mailing list whenever she feels like.

Thus emails, if used judiciously, following the CAN SPAM guidelines, can turn out to be a great marketing tool for companies that can in turn improve their ROI by a huge margin.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay Louis
sales (at) AppendSolutions.com
866-696-8902
http://www.appendsolutions.com

Top Email Marketing Terms for you to know

29 Jul

Every blog we write here attempts to help companies incorporate a much needed structure towards implementing their email campaign strategy. And a good starting point would be to get familiar with a set of keywords and phrases. This would not just help one in understanding the essentials of the campaign from end to end, but would also offer a clear perspective in this director . So here are the Top Email Marketing Terms you need to get started with:

1. Email Message

2. Campaign Tool

3. Campaign Personalization

4. Delivery Rate

5. Open Rate

6. CTR (Click Through Rate)

7. Conversion Rate

8. IP (Shared/Dedicated)

9. Bounces (Hard/Soft)

10. Opt-in / Opt-out

As mentioned, more than a passing understanding of each these would go a long way in keeping your email marketing process in fine shape. In the course of the next few blogs I would be touching upon each of these terms in detail. So look out for the next set.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay louis
sales (at) AppendSolutions.com
866-696-8902

http://www.appendsolutions.com

Extra Reach through your Existing Marketing List

20 Mar

Let the obvious be stated for starters; Online Marketing is now an integral part of most companies’ marketing strategy. As mentioned in my previous blogs, all components of online marketing provides for fast, secure and highly cost-effective ways of interactive communication. With increased focus being currently accorded to tracking, measurement and Return of Investment on campaigns, it is not only unwise but also a serious marketing faux-pas to ignore the most important piece in the online marketing roster – Email Marketing . To manage a successful email marketing campaign, it is of paramount importance to focus on the mailout list. The list forms the back bone for the campaign and every marketing team has various strategies associated with their list. Typically the list contains information like Name of the Prospect or client, Company Name, contact details like phone, email, fax, physical address etc. While the lists are primarily employed for email marketing communication, they are also used for various online, telephonic or direct mailing contact campaigns with the prospects or clients in order to extend further business with them.
 
But is just having a list good enough for a successful marketing campaign? It might also happen that though the company has a marketing list, they still are unable to make any head way. Having a list is just the beginning. Having the right list makes all the difference. On the basis of different research and analysis techniques, it is necessary to identify the exact goal of having a marketing list. If the goal is not clear, it is quite possible to end up with a list filled with junk data which will eventually yield minimum to no result at all. The junk lists are of no use unless there is a major marketing strategy overhaul or there is any divine intervention. But since marketing strategies are built with a wider oulook negating any possibility of luck, it is far easier to obtain a correct list than have a drastic revamp. 
 
AppendSolutions has its team of market research analysts who help clients understand their own requirement more clearly and help  them set goals for their marketing list building. With years of experience and expertise behind us, we are capable enough to suggest our clients, which could be a better industry vertical to target, what should be the demographic criteria, who should be correct contacts to approach. We just do not take requirements and deliver the completed list to the client, but we understand the requirement much deeper and progress thereon. In this way, the client not only gets an accurate list but also a list that will yield her the best results.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay louis
sales (at) AppendSolutions.com
866-696-8902

https://www.appendsolutions.com/

Why Email Appending helps you get more success than buying a new email list

25 Jan

There are bulk email lists and then some.  In a sincere attempt to expand your reach, these may be the little guys you turn to with the firm hope that they bring you some amazing leads. Reality Check – It just does not happen.

A bulk email list or an off the shelf email list is typically a harvested file of contacts that has been built with no method or purpose. So in many ways it’s just there waiting for the likes of any desperate marketer to pick. Well don’t berate yourself for being one of them. You just needed a good contact list for your marketing and this just seemed like the perfect answer to your problems, or was it? Reality Check again – No.

So where, you may ask does a lead list come from. Simple answer – To start with, right from inside.  Without patronizing in the least, let me tell you how.  At various intervals in the course of your journey as a company, you may have attended trade shows, conferences, seminars and the like. And met a lot of people, exchanged cards and the whole shebang. And then you populated them into your database or perhaps just kept the cards in the goldfish bowl.  And then you had inquiries, walk in’s and all those.  If you didn’t treat these contacts like gold, odds are that you may have about 20% of them with valid contact information in your database today. Again, start with them since these are your hottest lead points. I’m sure you would agree with me that ‘Out of Touch’ is never ‘ Out of Mind’.

So what do you do with them?  Let me draw your attention to a term I’ve used in the title – Email Appending. That’s what you do. Send out your data to a credible append service provider to have it matched against an internal database and get the emails and whatever other data fields you need appended. The service provider typically has a large contact file and the match process would yield a significant number of emails and other fields appended.  What’s more, you pay only for the appended and verified data.

No more wasted time and money using junk contact data. With email appending, you really can’t go wrong since the contact was yours from the very beginning.  So, dust out every piece of contact data you have from the deep recesses of your marketing closet and have it appended.  You can be sure that you would have a total winner in hand.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay louis
sales (at) AppendSolutions.com
866-696-8902

http://www.appendsolutions.com