Email is among the most powerful communication tools in the world today. Email communication constitutes a fast, easy and convenient way of conveying your message to every nook and cranny of the globe. As the cost is only a fraction of the other conventional or nonconventional communication channels, emails are a preferred medium of communication in business, be it for marketing or sales.

To use emails as a potent tool in a company’s marketing and communication method, a company needs to understand its Target Audience. Who is more likely to be your client or with whom do you want to have business communication? They form the nucleus of your T.A (target audience) that can then be used for any business communication. The emails sent to the target audience should also have targeted content with a purpose. You do not want to send newsletters to a prospect that you have never interacted in the past. Nor would you want to send an introductory sales email to a client who has been doing business with you for the past five years. The right people need to be served with the right message. This by itself helps your marketing process a lot.

Emails can be sent with images or videos embedded within them. But if they are used for new prospects there is a chance that these emails may land in the receiver’s junk box and the whole purpose of sending it is defeated. Likewise, the same prospects can be sent a plain text email which will not be filtered out as spam as it contains no links that may be deemed as potential threats.

Like simple letters, emails should also have an introduction, a body containing the message with links if necessary and a conclusion. But the most important part of the email is the opt out or the unsubscribe part. A client or a prospect who has agreed to receive emails from you, might not want to do so in future. So the email must contain a link or instruction of how the reader could unsubscribe or take her name out of the mailing list whenever she feels like.

Thus emails, if used judiciously, following the CAN SPAM guidelines, can turn out to be a great marketing tool for companies that can in turn improve their ROI by a huge margin.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay Louis
sales (at) AppendSolutions.com
866-696-8902

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Top Email Marketing Terms for you to know

Every blog we write here attempts to help companies incorporate a much needed structure towards implementing their email campaign strategy. And a good starting point would be to get familiar with a set of keywords and phrases. This would not just help one in understanding the essentials of the campaign from end to end, but would also offer a clear perspective in this director . So here are the Top Email Marketing Terms you need to get started with:

1. Email Message

2. Campaign Tool

3. Campaign Personalization

4. Delivery Rate

5. Open Rate

6. CTR (Click Through Rate)

7. Conversion Rate

8. IP (Shared/Dedicated)

9. Bounces (Hard/Soft)

10. Opt-in / Opt-out

As mentioned, more than a passing understanding of each these would go a long way in keeping your email marketing process in fine shape. In the course of the next few blogs I would be touching upon each of these terms in detail. So look out for the next set.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay louis
sales (at) AppendSolutions.com
866-696-8902

http://www.appendsolutions.com

Extra Reach through your Existing Marketing List

Let the obvious be stated for starters; Online Marketing is now an integral part of most companies’ marketing strategy. As mentioned in my previous blogs, all components of online marketing provides for fast, secure and highly cost-effective ways of interactive communication. With increased focus being currently accorded to tracking, measurement and Return of Investment on campaigns, it is not only unwise but also a serious marketing faux-pas to ignore the most important piece in the online marketing roster – Email Marketing . To manage a successful email marketing campaign, it is of paramount importance to focus on the mailout list. The list forms the back bone for the campaign and every marketing team has various strategies associated with their list. Typically the list contains information like Name of the Prospect or client, Company Name, contact details like phone, email, fax, physical address etc. While the lists are primarily employed for email marketing communication, they are also used for various online, telephonic or direct mailing contact campaigns with the prospects or clients in order to extend further business with them.
 
But is just having a list good enough for a successful marketing campaign? It might also happen that though the company has a marketing list, they still are unable to make any head way. Having a list is just the beginning. Having the right list makes all the difference. On the basis of different research and analysis techniques, it is necessary to identify the exact goal of having a marketing list. If the goal is not clear, it is quite possible to end up with a list filled with junk data which will eventually yield minimum to no result at all. The junk lists are of no use unless there is a major marketing strategy overhaul or there is any divine intervention. But since marketing strategies are built with a wider oulook negating any possibility of luck, it is far easier to obtain a correct list than have a drastic revamp. 
 
AppendSolutions has its team of market research analysts who help clients understand their own requirement more clearly and help  them set goals for their marketing list building. With years of experience and expertise behind us, we are capable enough to suggest our clients, which could be a better industry vertical to target, what should be the demographic criteria, who should be correct contacts to approach. We just do not take requirements and deliver the completed list to the client, but we understand the requirement much deeper and progress thereon. In this way, the client not only gets an accurate list but also a list that will yield her the best results.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay louis
sales (at) AppendSolutions.com
866-696-8902

https://www.appendsolutions.com/

Why Email Appending helps you get more success than buying a new email list

There are bulk email lists and then some.  In a sincere attempt to expand your reach, these may be the little guys you turn to with the firm hope that they bring you some amazing leads. Reality Check – It just does not happen.

A bulk email list or an off the shelf email list is typically a harvested file of contacts that has been built with no method or purpose. So in many ways it’s just there waiting for the likes of any desperate marketer to pick. Well don’t berate yourself for being one of them. You just needed a good contact list for your marketing and this just seemed like the perfect answer to your problems, or was it? Reality Check again – No.

So where, you may ask does a lead list come from. Simple answer – To start with, right from inside.  Without patronizing in the least, let me tell you how.  At various intervals in the course of your journey as a company, you may have attended trade shows, conferences, seminars and the like. And met a lot of people, exchanged cards and the whole shebang. And then you populated them into your database or perhaps just kept the cards in the goldfish bowl.  And then you had inquiries, walk in’s and all those.  If you didn’t treat these contacts like gold, odds are that you may have about 20% of them with valid contact information in your database today. Again, start with them since these are your hottest lead points. I’m sure you would agree with me that ‘Out of Touch’ is never ‘ Out of Mind’.

So what do you do with them?  Let me draw your attention to a term I’ve used in the title – Email Appending. That’s what you do. Send out your data to a credible append service provider to have it matched against an internal database and get the emails and whatever other data fields you need appended. The service provider typically has a large contact file and the match process would yield a significant number of emails and other fields appended.  What’s more, you pay only for the appended and verified data.

No more wasted time and money using junk contact data. With email appending, you really can’t go wrong since the contact was yours from the very beginning.  So, dust out every piece of contact data you have from the deep recesses of your marketing closet and have it appended.  You can be sure that you would have a total winner in hand.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay louis
sales (at) AppendSolutions.com
866-696-8902

http://www.appendsolutions.com

Email Appending Vs Acquisition of New Contacts with Emails

A new marketing list is most prerequisite of a company for all its marketing initiatives. In order to explore newer avenues of lead generation and sales, a company has to have a continuous influx of newer and fresher data to their already existing database. To have a new marketing list, the following options are available to a marketing team:

1. Email Appending
2. List Purchase

Email Appending doesn’t just  provide you with newer lists but importantly, it provides you with more precise  relevant data. The relevancy and the accuracy of the data forms the key towards ensuring a successful email append process. The email addresses that are added to the client’s existing database are acquired through various channels like tradeshows, seminars, and webinars and are verified for deliverability to offer the clients 100% accurate email addresses.

List Purchase on the other hand deals in volume. A client can procure or purchase  a large  volume of data based on her given criteria at a minimum cost. But these lists are generally pre-packaged  and more than often now up-to-date or accurate. Though it might look as if the client is getting a substantial amount of new contacts by list purchase, in truth she might be left with less than a tenth of it t as relevant data.

Benefits of Email Appending over List Purchase

1. Email Appending ensures that your existing lists are complete and up-to-date
2. Cost Effective way of expanding your effective online reach
3. Faster and more efficient way to enriching your existing marketing database
4. Better response rates leading to shorter sales cycles
5. No spam block issues

Email Appending, if used judiciously and strategically, can result in effecting a multifold increase in the company ROI. It is a better option than List Purchase as it helps in maximizing the effectiveness  of the  existing data of a company, as opposed to a hit and miss approach of purchasing ready made data that  might turn out to be erroneous and irrelevant.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
David Das
sales (at) AppendSolutions.com
866-696-8902

http://www.appendsolutions.com

Email Appending Process for Beginners – Opt In and Opt Out

f you are not familiar with the term Email Append, it is a process that helps you communicate with a larger number of customers in your database through email marketing, even if you do not currently have their email address. Through email append an email address can be added to a customer record, which may only contain a name and address otherwise. This is also perfect for customers that have not collected email addresses previously, but would like to build their email list by leveraging their customer relationships.

Email Appending is done by matching our Master database of 40 million records with the Client input file. Whereever a match is found, the emails are added to the client file.

After you append email addresses to your customer list, you should send them an opt-in or opt-out message.

1. Opt-in messages require the recipient to click a button or link to be added to your email list, effectively causing them to take an action.
2. Opt-out messages require the recipient to click a button or link to be removed from your email list. This means that they must take an action to not be emailed.

As you can imagine, opt-in messages will result in a smaller list, however, this list will likely be fully engaged and would be one more likely to open/interact with future messages. Additionally, opt-in subscribers are less likely to flag your messages as spam.

Regardless of whether you choose opt-in or opt-out, you should make sure to:

1. Introduce your company and the relationship you have with the customer.
2. Let your customers know what kind of messages they will receive. For example, is this a newsletter or special offers?
3. Indicate how often they can expect to hear from you.
4. Tell your customer what they need to do next (e.g. the opt-in or opt-out).

As with all email marketing messages, you should have your information and an opt-out mechanism in the footer.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
David Das
sales (at) AppendSolutions.com
866-696-8902
http://www.appendsolutions.com

Benefits of Data Cleansing from a Business Perspective

Data Cleansing is an essential process for a Marketing division of any business house. Companies maintain internal databases of prospects and clients, and more than often leave it that way after a careful and painstaking process of acquiring this data. The data that you have in your list is a shape-shifting monster and goes through some unimaginable changes in the course of months. To understand the gravity of this statement, you need to put this to the test or you probably already have, which explains my need to write this blog in the first place. In the next paragraph, I have ventured to impress upon you the compelling need to implement a data cleansing regimen for your in-house data and also the salient benefits of this process that will surely help increase your marketing returns manifold.

Financial benefits

Over 80% of organizations believe that inaccurate data costs them money. But believing it is just one good step. A huge amount of revenue is wasted in sending direct mail to deceased individuals. Ensuring that prospect name and contact information is accurate, identifying and removing individuals who cannot or will not respond to your marketing communications, and avoiding mailing the same person more than once, are all ways in which a company can reduce time and revenue loss.

Similarly, organizations can increase profitability and return on marketing investment by using up to date change of email address information to regain contact with individuals whom they have a previous relationship with. Campaigns targeted to this group of prospects/ clients are more effective, in terms of response and increases the possibility of generating a high value deal.

Improve client perception

43% of all people that receive e-mail for a previous occupant feel that the sending organization is impersonal and out of touch. Improving the integrity of client data by addressing individuals correctly, and identifying those that have moved jobs, died, or have indicated that they do not want to receive e-mail, can reduce the risk of causing client annoyance and creating a negative brand image for an organization.

Ensure compliance

E-Mailing deceased individuals is the single largest cause of complaints against an organization. Organizations have a responsibility to ensure that the consumer data they use is accurate and up to date and that they follow the DMA’s best practice suppression guidelines. Organizations that fail to comply with these regulations not only face a monetary penalty in some instances, but also risk creating negative publicity for themselves within the Industry and with consumers.

Please visit AppendSolutions.com to send us a request today or reply for a free sample list. If you need additional details do let us know of a good time when our sales representative could get in touch with you.

AppendSolutions – Database Solutions for your Business.

Regards,

Jay Louis
sales(at) AppendSolutions.com
866-696-8902-2100
https://www.AppendSolutions.com

Custom Business Lists – Beyond Just Targeting

Much has been spoken about the need for targeting, in building prospect lists for your marketing purposes. The typical targeting for lists is on the basis of criteria like Industry, Title and Location. These are the most essential variables that help companies get a well-defined output list. Beyond the realm of good old targeting lies what we call Micro Targeting. As the name suggests, this approach involves getting down to the brass tacks of those criteria which have been left untouched in an attempt to broaden the numbers of a company’s prospect list. But the question that needs to be asked is, whether the company would prefer a hit and miss approach or a straight hit approach.

Now don’t get me wrong, I can definitely find merit in a hit and miss approach with a list targeted on a primary essential scale. But then again when you do want accurate results with a limited volume, you do need the finer level of targeting based on criteria ranging from employee size to business revenue to location type. Don’t fret about the numbers. The list would be so precise that you can even run a personalized one on one campaign and fetch a really good response rate.

There may be room for deliberation, with the numbers and the possibilities of gaining higher number of leads for a larger volume, which again may bring to focus a debate on the quality of leads. The loyalists may root for their pet approach, but with micro targeting you can never go wrong on the quality of leads that you get even if it may be short on the numbers that you want. And these would be the leads that you can close quick and easy for more than a pretty penny.

AppendSolutions  provides multi-level targeting in churning out prospect lists for its clients. These lists are built based on the stated objectives of the companies we work with. The custom lists that are built with fine levels of targeting are run through multiple levels of verification and provided to the client, to ensure best results and compliance with the guidelines of clean marketing.

Please visit AppendSolutions.com to send us a request today or reply for a free sample list . If you need additional details do let us know of a good time when our sales representative could get in touch with you.

AppendSolutions – Database Solutions for your Business.

Regards,

Jay Louis
sales(at) AppendSolutions.com
866-696-8902-2100
https://www.AppendSolutions.com

E-Marketers’ Gold Mine – Targeted List

“Your business is in the list you have” – a maxim in a business world worth its absolute weight in gold. This statement does hold true in every imaginable business environment, ranging across functional areas. Marketing remains a prime driver for all business activity and the first measurable input device for a marketing initiative is a business list – whether it be for direct marketing, telemarketing or email marketing. When a business list is totally customized to your prospect criteria, it is called a Custom List and the process of acquiring or building a custom list is what we call custom list building .A Custom list is like a money vending machine when worked on perfectly.   

With a perfectly targeted custom list, your marketing efforts will reduce to a significant level – in terms of cost, time and effort. All you need to do is construct the right message with the appropriate branding cues fixed into the message and shoot it out to your custom list. In a nut shell we can safely say that proper custom list building forms the backbone for a good email campaign.  

At AppendSolutions our main aim is to help you reach out to your desired target market. With the effective reach of a customized list you can improve your business to the next level and stay one step ahead of competition. The best part is that you can micro-target your custom list to your preferences in terms of industry, title, geography and even employee size and revenue. AppendSolutions, by virtue of its elaborately catalogued databases, can help companies build their custom lists with pinpoint accuracy.

Please visit AppendSolutions.com to send us a request today or reply for a free test Email Append to your existing data. If you need additional details do let us know of a good time when our sales representative could get in touch with you.

AppendSolutions – Database Solutions for your Business.

Regards,

Jay Louis
sales(at) AppendSolutions.com
866-696-8902-2100
https://www.AppendSolutions.com

Data Cleansing – The need in today’s online marketing spectrum

Today most of the organizations maintain databases that aid in their routine processes and procedures. These databases are storehouses of information that can be used for a wide variety of organizational activity, maintaining their accuracy and validity acquires significant importance. Keeping a database clean results in more accurate and better organized data.

Maintaining database hygiene is not an optional activity but an essential one, as inaccurate and duplicate data can harm the company’s reputation in the long run. An incomplete database causes lapses in the efficiency and reduction in the productivity of an organization and results in showcasing the ineptitude of an organization. On the contrary, data from a cleansed database provides an effective base for the organizations activities of not just the present, but the future too. Needless to say, accurate data will surely show better and more focused results as compared to inaccurate data.

There should a set semi-automated process for data cleansing which in itself should be highly accurate. AppendSolutions offers a tried and tested data cleansing process that is effective and affordable. As AppendSolutions uses a semi-automated process for cleansing the database, there are less chances for both human and software related errors. Also to negate whatever small percentage of error that might had been overlooked, AppendSolutions offers a guarantee on all the updated or cleaned data provided to the client.

Please visit AppendSolutions.com to send us a request today or reply for a free test Email Append to your existing data. If you need additional details do let us know of a good time when our sales representative could get in touch with you.

AppendSolutions – Database Solutions for your Business.

Regards,

J Louis
sales(at) AppendSolutions.com
866-696-8902-2100
https://www.AppendSolutions.com