Archive | August, 2013

The Rationale of an Append Test

30 Aug

All my blogs have focused on the processes of email appending or list building and the beneficial effects of these on a company’s ROI. The basic idea of email appending or Custom List building is to provide a full fledged marketing list with all the necessary contact information for the right contact. But how do you know that your email append provider will be able to append emails to your marketing lists? Or how are they going to build a list according to the criteria that you have provided them. Even if they do append email or build a list according to your criteria, how will they guarantee that they will hit the numbers you are looking for?

This is where AppendSolutions’ Free Append Test or Free sample comes in handy. We do not believe in biting off a morsel more than what we can chew. That is the underlying reason behind us asking our clients to try out our free append test for 100 – 200 records for email appending or a free sample of 50 records for list building initiative before they sign up for the actual project. The free test/ free sample allows the client to judge the quality of our service and the append rate they can expect for the actual file. The client can have a clear idea of how many email addresses she can expect from the list for appending or get an estimate of how many contacts she can get in the list that she proposes to build. The test also allows us to get a firsthand knowledge of the clients’ file to help us estimate and analyze the match rate in return. So, in effect, with these estimates the client can have her marketing initiatives planned out with a better measure of accuracy well in advance. All this, at no cost at all. That’s got to be the ideal win-win. So try a test every time before you plunge into your list activity.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

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Zen and the Art of Email Appending

28 Aug

Many summers ago, I found myself hooked to Robert Pirsig’s Zen & The Art of Motorcycle Maintenance (along with a sizable population of the world) and couldn’t help but wonder how simple metaphysical truths could have a correlation with automobiles. And a few summers down the road, when I stepped into the online marketing world, I thought to myself, if there is a zen to motorcycles why not apply it to marketing too. Cutting out the larger dimensions involved with the meaning of the word, zen for an everyday reader translates to a state of heightened awareness in the ‘now’.

So much for my little ramble on Zen. And at the end of it all, you might want to know where online marketing and email appending really fits into the picture. It’s not a tedious connection in any way. Every company that holds a repository of internal data is living with a stockpile of information that’s quite the fuel for their engines. Effectively managing this data entails understanding it in its entirety for what’s in and what’s not. The missing information is of key significance and gives the company the required insights into opting for corrective measures. A support data appending agency can help fix the company’s database back into shape, by matching against its internal database and appending emails and other missing information like the URL, address and telephone contacts. With a database in clean working order, companies would be able to launch their marketing efforts with a clear focus on the present and generate maximum returns for their campaigns.

AppendSolutions is a trusted data services company which has been helping a large number of companies across the globe maximize their online marketing efficiency in the ‘Now’. AppendSolutions works on the auditing prospect data of companies and fixing the missing pieces through a sophisticated match process, thus enabling them to get the best results for their campaigns. To get a detailed description about how AppendSolutions can help your business maximize returns please visit AppendSolutions or just Schedule a Call with us. AppendSolutions also invites companies to take advantage of their free append test service for file sizes of upto 100 records to showcase their capability in the match process.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

Charting Online Marketing Success with Email Appending

26 Aug

To say that the marketing universe is a populated landscape might be like stating the obvious. But in today’s context, this assumes more relevance than ever. Back in the day, when organizations’ spend big budgets on direct marketing channels alone, vendors had only direct lists to worry about. The 21st century brought in a new challenge for the direct marketing vendors with email being added as the new marketing channel. This made a whole lot of sense to organizations, which found that their reach could be tripled overnight by just spending a fraction of what they did. The onus lay with the direct marketing agencies.

The last 5 years has seen a rising growth in online marketing activity supported hugely by a process called email appending which involves adding emails to your customer database. Email appending has given the direct marketers a new lease of life to explore and reap the benefits of email marketing. Thus companies specializing in email appending services work as the support link for the direct marketing agencies. The process is quite symbiotic and the partnership can hugely benefit the end client in maximizing their reach. Today most direct marketing companies try to build up the quality of their lists by finding the right email append partner who would not only populate missing emails to the list, but also maintain the list hygiene and CAN SPAM compliance standards.

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us.

To test our email appending service at no cost, please feel free to contact me or just send me an email with a sample file of 100 contacts.

Regards,
David Das
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

The Glorified Campaign Tool E-Marketing’s Trusted Backbone

19 Aug

Email Appending and List building processes can help companies get marketing lists that are complete and will serve their marketing needs. You might find this sentence shameless repeated in our previous, present and future blogs. And for good reason too. Let’s get around to the specifics then. In my previous blogs, I had explained the need for Email Appending and Custom Lists. Email Appending completes a marketing list with email data giving the client an extra option of communication to explore. Custom Lists on the other hand, are tailor made marketing lists with all contact data of the prospect based on the clients’ criteria.

So the next logical question to the newbie marketer might be, what does one then proceed to do with the list or a database with all the possible contact data are appended? Or to rephrase how does one get around to using it in the most effective manner. In a simple line, the answer screams Direct Marketing. The appended list can be a tele-marketing lead generation source feeding a dedicated unit with the ammo to fire prospect calls. Then of course, the channel that we love to loft up on that high horse. No points for guessing email. The list works for marketers that choose to send email/newsletter communication to the prospects or the clients in the list. So that’s where we head straight to the title, albeit a tad delayed.

The glorified “Campaign Tool” pretty much worksas the backbone for any online marketing initiative. With the help of a campaign tool the client can send a targeted permission based “email blast” to thousands of their prospects at a very short span of time. While it hurts my sides to explain the obvious, the use of quotes alongside the term email blast is a deliberate device to draw attention to the rampant misuse of the term. While capable campaign tools ensure that your message reaches out to a large number of prospects, always ensure that you get away from Godawful spam practices. There are providers who run out campaigns on behalf of the client, but it is always advisable to go with reputed service providers. This will eliminate all those nasty technical issues like blacklisting of the email servers, delivery of the message in the junk folder, spam possibilities and importantly non-delivery of the campaign.

AppendSolutions has got their proprietary campaign management software which helps the marketer schedule and monitor the campaign directly. With options such as real time open rate monitoring, click through statistics, bounce numbers, AppendSolutions offers a very effective Campaign Management system to clients.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay Louis
sales (at) AppendSolutions.com
866-696-8902

15 Aug

Email is among the most powerful communication tools in the world today. Email communication constitutes a fast, easy and convenient way of conveying your message to every nook and cranny of the globe. As the cost is only a fraction of the other conventional or nonconventional communication channels, emails are a preferred medium of communication in business, be it for marketing or sales.

To use emails as a potent tool in a company’s marketing and communication method, a company needs to understand its Target Audience. Who is more likely to be your client or with whom do you want to have business communication? They form the nucleus of your T.A (target audience) that can then be used for any business communication. The emails sent to the target audience should also have targeted content with a purpose. You do not want to send newsletters to a prospect that you have never interacted in the past. Nor would you want to send an introductory sales email to a client who has been doing business with you for the past five years. The right people need to be served with the right message. This by itself helps your marketing process a lot.

Emails can be sent with images or videos embedded within them. But if they are used for new prospects there is a chance that these emails may land in the receiver’s junk box and the whole purpose of sending it is defeated. Likewise, the same prospects can be sent a plain text email which will not be filtered out as spam as it contains no links that may be deemed as potential threats.

Like simple letters, emails should also have an introduction, a body containing the message with links if necessary and a conclusion. But the most important part of the email is the opt out or the unsubscribe part. A client or a prospect who has agreed to receive emails from you, might not want to do so in future. So the email must contain a link or instruction of how the reader could unsubscribe or take her name out of the mailing list whenever she feels like.

Thus emails, if used judiciously, following the CAN SPAM guidelines, can turn out to be a great marketing tool for companies that can in turn improve their ROI by a huge margin.

To get a detailed description about how your business can get maximum ROI on its marketing initiatives please visit AppendSolutions or just Schedule a Call for a consultation and a free test samples.

Regards,
Jay Louis
sales (at) AppendSolutions.com
866-696-8902
http://www.appendsolutions.com