Archive | September, 2012

Custom Business Lists – Beyond Just Targeting

26 Sep

Much has been spoken about the need for targeting, in building prospect lists for your marketing purposes. The typical targeting for lists is on the basis of criteria like Industry, Title and Location. These are the most essential variables that help companies get a well-defined output list. Beyond the realm of good old targeting lies what we call Micro Targeting. As the name suggests, this approach involves getting down to the brass tacks of those criteria which have been left untouched in an attempt to broaden the numbers of a company’s prospect list. But the question that needs to be asked is, whether the company would prefer a hit and miss approach or a straight hit approach.

Now don’t get me wrong, I can definitely find merit in a hit and miss approach with a list targeted on a primary essential scale. But then again when you do want accurate results with a limited volume, you do need the finer level of targeting based on criteria ranging from employee size to business revenue to location type. Don’t fret about the numbers. The list would be so precise that you can even run a personalized one on one campaign and fetch a really good response rate.

There may be room for deliberation, with the numbers and the possibilities of gaining higher number of leads for a larger volume, which again may bring to focus a debate on the quality of leads. The loyalists may root for their pet approach, but with micro targeting you can never go wrong on the quality of leads that you get even if it may be short on the numbers that you want. And these would be the leads that you can close quick and easy for more than a pretty penny.

AppendSolutions  provides multi-level targeting in churning out prospect lists for its clients. These lists are built based on the stated objectives of the companies we work with. The custom lists that are built with fine levels of targeting are run through multiple levels of verification and provided to the client, to ensure best results and compliance with the guidelines of clean marketing.

Please visit AppendSolutions.com to send us a request today or reply for a free sample list . If you need additional details do let us know of a good time when our sales representative could get in touch with you.

AppendSolutions – Database Solutions for your Business.

Regards,

Jay Louis
sales(at) AppendSolutions.com
866-696-8902-2100
https://www.AppendSolutions.com

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E-Marketers’ Gold Mine – Targeted List

17 Sep

“Your business is in the list you have” – a maxim in a business world worth its absolute weight in gold. This statement does hold true in every imaginable business environment, ranging across functional areas. Marketing remains a prime driver for all business activity and the first measurable input device for a marketing initiative is a business list – whether it be for direct marketing, telemarketing or email marketing. When a business list is totally customized to your prospect criteria, it is called a Custom List and the process of acquiring or building a custom list is what we call custom list building .A Custom list is like a money vending machine when worked on perfectly.   

With a perfectly targeted custom list, your marketing efforts will reduce to a significant level – in terms of cost, time and effort. All you need to do is construct the right message with the appropriate branding cues fixed into the message and shoot it out to your custom list. In a nut shell we can safely say that proper custom list building forms the backbone for a good email campaign.  

At AppendSolutions our main aim is to help you reach out to your desired target market. With the effective reach of a customized list you can improve your business to the next level and stay one step ahead of competition. The best part is that you can micro-target your custom list to your preferences in terms of industry, title, geography and even employee size and revenue. AppendSolutions, by virtue of its elaborately catalogued databases, can help companies build their custom lists with pinpoint accuracy.

Please visit AppendSolutions.com to send us a request today or reply for a free test Email Append to your existing data. If you need additional details do let us know of a good time when our sales representative could get in touch with you.

AppendSolutions – Database Solutions for your Business.

Regards,

Jay Louis
sales(at) AppendSolutions.com
866-696-8902-2100
https://www.AppendSolutions.com

Data Cleansing – The need in today’s online marketing spectrum

12 Sep

Today most of the organizations maintain databases that aid in their routine processes and procedures. These databases are storehouses of information that can be used for a wide variety of organizational activity, maintaining their accuracy and validity acquires significant importance. Keeping a database clean results in more accurate and better organized data.

Maintaining database hygiene is not an optional activity but an essential one, as inaccurate and duplicate data can harm the company’s reputation in the long run. An incomplete database causes lapses in the efficiency and reduction in the productivity of an organization and results in showcasing the ineptitude of an organization. On the contrary, data from a cleansed database provides an effective base for the organizations activities of not just the present, but the future too. Needless to say, accurate data will surely show better and more focused results as compared to inaccurate data.

There should a set semi-automated process for data cleansing which in itself should be highly accurate. AppendSolutions offers a tried and tested data cleansing process that is effective and affordable. As AppendSolutions uses a semi-automated process for cleansing the database, there are less chances for both human and software related errors. Also to negate whatever small percentage of error that might had been overlooked, AppendSolutions offers a guarantee on all the updated or cleaned data provided to the client.

Please visit AppendSolutions.com to send us a request today or reply for a free test Email Append to your existing data. If you need additional details do let us know of a good time when our sales representative could get in touch with you.

AppendSolutions – Database Solutions for your Business.

Regards,

J Louis
sales(at) AppendSolutions.com
866-696-8902-2100
https://www.AppendSolutions.com