Archive | September, 2011

Email Appending & The Internet Marketing Success Story

9 Sep
I’m a sucker for Online Marketing Surveys and Charts. So when I did get to view the Internet Marketing Survey Report of Pew Research recently, I could not help but be elated at a few of the findings. To start with, I felt vindicated, albeit in a quiet way, to see that email marketing still occupied pole position in the company of Search as the most effective Internet Marketing. Have a look before I go any further.
 
 
Some of you might be asking me, isn’t this quite like stating the obvious. Followed by ‘So What’? The answer is not couched for the slightest part in psychological layers. It just underscores the relevance of having more emails in your database to maximize the success of your email campaigns. And so, keeping these numbers in mind, you would be well served in finding the right method of filling in missing emails to your database. And that would be Email Appending.  Remember that the more the emails you can have internally without harvesting, the higher your closures and the higher your RPE (Revenue Per Email).

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us. You could also send your queries sales@AppendSolutions.com

To test our email appending service at no cost, please feel free to contact me or just send me an email with a sample file of 100 contacts.

Regards,
Robbie Mckenzie
sales (at) AppendSolutions.com
888-409-6776 https://www.AppendSolutions.com

An Email Appending Primer for Smaller Companies

9 Sep

More than often, small companies are left wondering about things they need to do to maximize their email marketing efficiencies. While it is universally accepted that email marketing is a totally effective and economical solution, a lot of questions lurk in the minds of marketing decision makers of various small sized organizations with regard to the cost and the Return On Investment. A large percentage of these questions would also be with regard to the list acquisition process.

In my earlier blogs I had build a few cases favoring email appending as a key process for enhancing the efficiency of any email marketing program.  I’m inclined to put forth the same case for all small organizations that may need to weigh in their list acquisition strategy. An email marketing strategy does not begin with a creative process. It begins with a process of prospecting and subsequent list generation. And list generation, like we all know is a different beast altogether.

Here’s where I throw in the email appending rap all over again. Your campaign is as good as the quality of your list. So if you want to ensure that you have the cleanest list, do not just stop with collecting prospect data. Take the next step and have validity checks and append missing data. And when I say missing data, think Emails first. When you have the emails appended to your list and have as much in your database kitty as you can muster, you are in a good place to launch your email campaign program. Though this is particularly relevant for the smaller sized companies, this is also the process that works for larger organizations with richer data reserves.

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us. You could also send your queries sales@AppendSolutions.com

To test our email appending service at no cost, please feel free to contact me or just send me an email with a sample file of 100 contacts.

Regards,
Robbie Mckenzie
sales (at) AppendSolutions.com
888-409-6776
https://www.AppendSolutions.com