Why Roger Federer May Never Win Another Wimbledon (But the business world will continue to append emails)

22 Jul

Whoa! Where did we just go now. Tennis. Now wasn’t that a good old American sport when Connors, Mcenroe, Sampras and Agassi ruled the roost at different phases. But why in the world are even talking tennis. Well let’s just say that something just got me thinking, about how some things just have to change. I got hooked on to good old Roger Fed in the last decade, and I started looking at tennis as much beyond an American sport. Not in a long time was the world exposed to such supreme levels of beauty, dexterity, artistry and skill rolled into one package.

As Roger failed to succeed even with his A Game against the new pretender to the crown, Novak Djokovic, one couldn’t help wondering whether the world is seeing the curtains pulled down one of the greatest legends of the game.

Philosophy and nature dictates that all good things must come to an end, but business wisdom dictates that all good things would continue till they are replaced by the next big thing. So back in your and my little world, is there an end time in sight for email marketing. Dare I say, NO with an vehemence bordering on arrogance. Predictive studies would back me on this one. And as long as the world respects email marketing as the single most important cog in the digital marketing armory, there would always be an able bodied corollary called Email Appending.

So, let good old Roger play his way through his sunset years, you my friends, can hold on tight to your email appending plans for another decade.

How you can do it better, now that’s one for another set of blogs. Right now, I’m ready with a soccer ball and be sure the next time you hear from me, there’s going to be more sport, more business and more email in the mix.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776

http://www.AppendSolutions.com

Email Appending and the Marketing DNA

11 Feb

Not all Marketing Heads are wired the same. Some are proactive, some others strategic, many others formulaic. The marketing decisions of a company may often be guided by the inherent DNA of its Marketing leadership. So let me try and map this situation out to a space called list management.
It is often the case that there is more data than there are ideas available today. A company may own a large contact pool that may have been generated and collated through various marketing initiatives. The first Marketing Head, may have set the groundwork with a strategic vision to build an internal list that would serve the sales unit on a continuous basis. The second Head was more proactive and discovered more ways of building up the pipeline. And then came the third Head, who decided that a time tested formula for marketing worked best. The result was that the list built by Mr.Strategic and Ms.Proactive stayed stiff in the hands of Mr.Formulaic.

There are some things that so inherently simple that they are the easiest to miss. Take for example, email appending. All Mr.Formulaic needed to do even while playing safe, was to augment the value of the existing set of contact records by appending emails wherever missing. That would have given an additional 30% data for the company to work their marketing communication. That means a whopping 30% extra reach. And that again means 30% more business decision makers that did get to see your message. I’ll let you take it from here. And while you are at it, try and figure out the bracket your Marketing Head fits into. (I feel the need to explain that the usage of ‘Head’ is contextually literal and figurative here, the way you choose to read it).

Here’s where AppendSolutions comes into the equation.

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us. To test our email appending service at no cost, please feel free to contact us or just send us an email with a sample file of 100 contacts.
Best Regards,

Jay Louis

AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

What The Email You Didn’t Append Cost You

26 Sep

The email that you appended cost you $0.50. The email that you didn’t append cost you $50,000. Don’t even venture to calculate the negative ROI. It would depress the best of us marketers to work this math.

But then the story of most companies, retold in a myriad ways, runs a similar motif. There are costs and then there are opportunity costs. Costs that are visible to the human eye, or perhaps the human mind are purported to be the costs worth bearing. The rest are best left by the marketing decision maker as costs in the domain of conjecture.

Common sense decisions mostly call for the abandonment of adulthood. So sink into the state of childlike simplicity and ask the question. What could that email you didn’t append have cost you? You had Susan B, Marcus C and John D from companies X, Y and Z respectively in your database and you could only had the email of Marcus C, whom you reached out to with your emails and updates on a regular basis. That’s 33% and bit more of your target audience that you hit. And that’s 66% and a bit more of your target audience that you missed. And that’s perhaps also an indicator of by what margin you missed out on growing as a company.

So treat your marketing math with a pinch of the real, the purported and the conjured. This could have well been a different story for a marketer with a fuller database. Unappended records could well be the dots that trough into the sinusoidal abyss of your company growth chart. Well I’m dealing in hyperbole here, but consider it an earnest attempt to drive home the most obvious point that some of us may have failed to see.

Let’s keep this simple. Do not consider appending your database a luxury, but think of it as a pressing necessity.

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us. To test our email appending service at no cost, please feel free to contact us or just send us an email with a sample file of 100 contacts.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

List Building to Email Appending: The Sales Cycle Mantra

24 Sep

Building your internal database and appending emails to them may seem like mutually inclusive processes but they are in fact two equally relevant and hugely connected processes that work towards the same goal. Both these processes form the backbone for the online pre-sales activity of the company. From prospecting to Customer Relationship Management, the whole cycle of pre-sales to sales is effectively supported by these processes.

While targeted list building activity is continuous process that runs through the course of the life of the company, data appending is a necessary cyclical process that again can never quite stop. While we strongly bring in email appending as the core append function, it is important to focus attention on data appending for other fields too. Each of these tasks collaboratively contributes towards building the lead pipeline of the company.

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us. To test our email appending service at no cost, please feel free to contact us or just send us an email with a sample file of 100 contacts.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

Custom Business Email Lists for the IT Industry

10 Sep

The IT industry is perhaps the most dynamic one in terms of prospecting and list generation. The industry thrives on quality prospect data generated through multiple channels including tradeshows, conferences, webinars, physical and online advertising, database placements and lists. Take a good look at the last term used in the sentence – Lists. Lists comprise internally harvested or acquired prospect data, which serves as the backbone for the lead generation efforts of the marketing team.

If you are a marketing resource in an IT company, you might just be familiar with your Sales teams’ Need for Speed. Not for an instant can you stop supplying your sales force with the required ammunition in the form of leads. So, in the rush to keep the volume going, companies often end up procuring data without giving enough thought to the vendors they deal with or their process of data acquisition. So whether you are looking at pitching an Application Development service to the Director of Information Services of a large Healthcare undertaking or an ERP service to the COO of a Manufacturing company or a Remote Server Management service to the CEO of a Technology company spread across any part of the world, you can be ideally served with a Custom Business List. A Custom Business List would be built with Contact Name, Email, Company Name, Phone, Fax and other company details.

Business lists are ideally not bought over the counter as a retail product. It needs to be specifically developed and managed over a period of time internally or through vendor channels. A business list service provider that offers a Custom List Building Service is an ideal entity to team with, to pump up your marketing efforts. The Custom List Building Service involves generating a list specific to your target audience criteria and running it through an opt-in program. This is a mandatory part of list generation and should not be compromised with. The Marketing team needs to identify its target audience profile specifically in terms of Industry, Titles and Geographies and pass on the definition to the List Vendor, who in turn provides a complete list after running it through an opt-in campaign.

AppendSolutions provides top of the line Custom Business Email Lists based on the target specification of companies and offers 100% delivery guarantees. The lists are developed on a one time basis or on a continuous engagement model based on how companies choose to manage their prospect building initiatives.

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us. To test our email appending service at no cost, please feel free to contact us or just send us an email with a sample file of 100 contacts.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

Building Industry Specific Prospect Data

3 Sep

Much has been spoken about the importance of maintaining a qualified repository of marketing data. But the most important part of managing this data is to organize it according to certain important criteria – the key being industry segment. Industry segments are classified on the basis of SIC (Standard Industry Classification) codes or NAICS (North American Industry Classification System) codes. Most of the time, companies do not have the luxury of choosing their prospects and take what comes their way. But when companies engage a specialized list services firm, they present their requirement for generating a new prospect list with their target criteria. Since this effort calls for starting from scratch, it is important for the company to identify the nature of lists that they would want to build. Companies have different considerations like specific titles, locations and nature of companies. While companies choose their criteria based on the type of service, they would be well served in first understanding the industries they would want to target and direct the agency to build the list from thereon. This is important as it gives the creative and strategic units more flexibility in building the campaign plans and developing the creative content. Finer targeting in terms of titles and geography can be done from this point on.

AppendSolutions is a full service online marketing support agency which helps companies to develop custom lead lists as per their specification. The lists are the first stage in the entire online marketing enablement process, which is followed by creative and strategic development of the email campaigns based on the segmentation of the lists. AppendSolutions works with companies in the entire process from end to end helping them in the generating quality leads at the end of the campaign process.

To get a detailed description about how we can help you and your business in getting the maximum ROI please visit AppendSolutions or just Schedule a Call with us.

To test our email appending service at no cost, please feel free to contact us or just send us an email with a sample file of 100 contacts.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

The Rationale of an Append Test

30 Aug

All my blogs have focused on the processes of email appending or list building and the beneficial effects of these on a company’s ROI. The basic idea of email appending or Custom List building is to provide a full fledged marketing list with all the necessary contact information for the right contact. But how do you know that your email append provider will be able to append emails to your marketing lists? Or how are they going to build a list according to the criteria that you have provided them. Even if they do append email or build a list according to your criteria, how will they guarantee that they will hit the numbers you are looking for?

This is where AppendSolutions’ Free Append Test or Free sample comes in handy. We do not believe in biting off a morsel more than what we can chew. That is the underlying reason behind us asking our clients to try out our free append test for 100 – 200 records for email appending or a free sample of 50 records for list building initiative before they sign up for the actual project. The free test/ free sample allows the client to judge the quality of our service and the append rate they can expect for the actual file. The client can have a clear idea of how many email addresses she can expect from the list for appending or get an estimate of how many contacts she can get in the list that she proposes to build. The test also allows us to get a firsthand knowledge of the clients’ file to help us estimate and analyze the match rate in return. So, in effect, with these estimates the client can have her marketing initiatives planned out with a better measure of accuracy well in advance. All this, at no cost at all. That’s got to be the ideal win-win. So try a test every time before you plunge into your list activity.

Best Regards,

Jay Louis
AppendSolutions
sales (at) AppendSolutions.com
888-409-6776
http://www.AppendSolutions.com

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